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David Croom delivers a powerful message during the creative trilogy panel at the Annual Decorative Plumbing and Hardware Association (DPHA) Conference

VERO BEACH, FL, November 8, 2010 – The DPHA Annual Conference and Product Showcase brought together a number of unique, new and efficient decorative plumbing and hardware products. Highlights of the show included sessions with industry experts and the launch of new eco friendly decorative plumbing and hardware designs. For the first time in the conference’s history, a professional Q&A forum was offered to the attendees, featuring industry experts. David Croom, President of Croom Construction Company, was the General Contractor expert on “The Creative Trilogy” panel.

Croom candidly answered questions from the group of representatives, dealers and manufacturers, noting that he has always felt passionate about building, remodeling, and helping clients build their luxury dream homes. When asked how the decorative plumbing and hardware retail industry could better serve contractors, Croom stated that they needed to “reevaluate how they currently work with industry professionals like contractors, interior designers, architects, and even plumbers. Building homes in the luxury market has changed. Our economy has changed dramatically in the last five years, and your business must make changes to adapt, including re-examining your margins.”

David Croom received his Bachelor’s Degree in Business Administration and Industrial Engineering from the University of Georgia and an MBA from the University of Miami.

Early in Croom’s building career, Llwyd Ecclestone Sr., founder of John’s Island in Vero Beach, invited Croom to partner with him to build luxury homes and oceanfront apartments in 1978. “I knew instantly that I finally had an opportunity to execute the architectural details and achieve the level of quality that had been so familiar to me while growing up in Virginia,” said Croom.

When asked the secret of his success, Croom replied that his engineering and architectural experience combined with strong people skills and a natural penchant for sales continue to guide him and his business.

He also added that to overcome some of the obstacles and challenges facing the industry, including tough economic times, “Croom Construction continues to focus on highly attentive customer service and anticipating the need for new and valuable services.” For example, Croom Construction pioneered preventive home maintenance and property management for the high-end homes that they built by opening Whitehall Professional Property Management over 12 years ago. Today, other builders are following their lead.

Vicki Pfeil, President of Miller’s Fine Decorative Hardware in Jupiter, was inspired by Croom’s message. Pfeil said, “It’s clear that Mr. Croom has the qualities you need to succeed – he has determination, is a go-getter, and has a ‘can’t fail’ attitude. After hearing him I realize that I need to take a different approach to achieve some of my current goals. I’ve started to take the adequate steps to incorporate an updated business plan that is focused on future business needs and goals for industry professionals.”

As the founder of Croom Construction, David brings a natural-born, winning attitude to the process of
building and renovating homes. His client relationships and his strategy for creating beautiful homes immediately demonstrates his deep commitment to getting it right.

About Croom Construction Company
Croom Construction Company was founded in 1978 and has since built over 600 estate homes in developments such as Windsor, Orchid Island Golf & Beach Club, John’s Island, and The Moorings. Croom Construction Company continues to rank nationally for their remodeling and renovations division, including 13th place in this year’s Remodeling Magazine 550 and 79th place in the nation’s 2010 Top 500 list of remodeling firms by Qualified Remodeler Magazine. Croom Construction Company is located at 1201 19th Place, Suite A400, Vero Beach, Florida. For more information, call 772-562-7474 or visit www.solidcroomconstruction.com.